What a contractor site should show on day one

If you roof houses, plumb bathrooms, or run a crew, your website has one job: make it obvious what you do, where you work, and how someone asks for a price. Fancy animations can wait.

People who need a roofer are not browsing for inspiration. They skim. If the work is vague, the town is missing, or the “get a quote” button is buried, they call the next name on the list.

Say the work out loud

“Roofing” is thin. “Storm damage, re-roofs, and repairs — houses, not warehouses” tells someone whether to write you. Don’t list every trade you might try someday. List what you take this month.

Put the towns next to the ask

Name the cities or counties. “Serving the region” means nothing. Keep the estimate form close to that list. On a phone, nobody wants to hunt through About to find a form.

One way to reach you

One form, or one email. Not three competing buttons. History of the company can live on About. The homepage should get someone to send the job.

Show real work

A photo of a job you actually finished beats a stock kitchen. If you only have two pictures, use two. Don’t fake a gallery with someone else’s house.

When you’re ready, look at the contractor designs and pick a plan. Buy the files and put it up yourself, or we put it on your server.