A leak tonight vs a planned install. Two ways into the inbox.
A leak at 9 p.m. is not the same job as a water heater next month. Two paths so the inbox sorts itself. Calm page, not a carnival — plumbing trust comes from clarity.
The emergency line stays only if you take those calls. Membership teasers stay only if you run a real membership. Water heater copy lists tank and tankless you actually install, including lead times.
Hours and the phone have to match how the mailbox is staffed. Honesty here prevents angry midnight texts.
Leak vs install
Two doors into the inbox. Don’t make both say “contact.”
Emergency path
Only if you take those calls. Fake urgency is worse than no strip.
What we’d do with you: Ready to show people ($349) so leak vs install and the emergency line match how you actually work. Files $69. Here’s how a job with us runs.
